March & April Combined Book Binge

Time for another recount of the content I’ve been consuming.  I missed my March post, so I figured it would be fine to do a combined effort.

First up:

The Icarus Deception by Seth Godin

In my last post I mentioned that I got a recommendation to tune in to Seth and got the opportunity to hear him firsthand on Design Matters.  Well, here’s the first full Seth book I’ve consumed and it didn’t disappoint.  If I had to describe what this book contains – I would say that it is a near manifesto for the modern artist.  The world is run by industrialists and the artist is trying to break through.

I appreciate how Seth frames the concept of an artist – he unpacks the term and invites or ENCOURAGES everyone to identify as such.  Being an artist means being emotionally invested, showing up, giving a shit.  That giving a shit, caring, connecting is ALL there is.  That you succeed in the world by connecting, by sharing your art.  These concepts and ideals resonate deeply with me.  He also explains how vulnerable and gutting it can be to live as an artist – something I’ve felt and experienced several times.

During the course of listening to this book I was on site with a client.  We got to a certain point, agreed on the direction and visualizations, then shared them with the broader team.  The broader team came heavy with design suggestions – most notable the green/red discussion came in to play.  I welcome these challenges and as an artist and communicator it is my responsibility to share my process, listen to feedback, and collaborate to find a solution.  That definitely occurred throughout the process, but honestly caused me to lose my balance for a moment.

As I reflected on what happened – I was drawn to this idea that as a designer I try to have ultimate empathy for the end user.  And furthermore the amount of care given to the end user is never fully realized by the casual interactor.  A melancholy realization, but one that should not be neglected or forgotten.

Moving on to the next book:

Rework by Jason Fried & David Heinemeier Hansson

This one landed in my lap because it was available while perusing through library books.

A quick read that talks about how to succeed in business.  It takes an extreme focus on being married to a vision and committing to it.  The authors focus on getting work done.  Sticking to a position and seeing it through.  I very much appreciated that they were PROUD of decisions they made for their products and company.  Active decisions NOT to do something can be more liberating and make someone more successful than being everything to everyone.

Last up was this guy:

Envisioning Information by Edward Tufte

A continuation of reading through all the Tufte books.  I am being lazy by saying “more of the same.”  Or “what I’ve come to expect.”  These are lazy terms, but they encapsulate what Tufte writes about: understanding visual displays of information.  Analyzing at a deep level the good, bad, and ugly of displays to get to the heart of how we can communicate through visuals.

I particularly loved some of the amazing train time tables displayed.  This concept of using lines to represent timing of different routes was amazing to see.  And the way color is explored and leveraged is on another level.  I highly recommend this one if the thought of verbalizing your witnessing of Tufte’s strong tongue-in-cheek style sounds entertaining.  I know for me it was.

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